Shop & Ship

Shop & Ship, from a customer’s point of view, means to buy goods at a store. The goods are then shipped to the customer directly via home delivery. The customers do not need to take care of the transport themselves, because the shipment will be executed by the retailer. The service is interesting for customers in different sectors, for instance regarding product availability. For example, if a product in a fashion store is not available in a certain color, customers can order it in the store and have it shipped home. That way, retailers can contribute to customer satisfaction in out-of-stock-situations. Especially with big and heavy goods, such as sofas, refrigerators, construction material or pet food, customers will benefit from shop & ship services. In contrast to click & ship, they can choose and pay for the goods themselves in the store, but do not need to handle the transport. Offering shop & ship and Connecting the store with the online shop can be part of the retailers’ broad omnichannel strategy.