From the classic bakery to an online bakery

100% quality and passion – in the branches and now also online: With the help of OC fulfillment GmbH and its “fulfillmenttools” platform, the bakery company “Peter’s gute Backstube” is now introducing an online shop including a Click & Collect module. Customers now have the option of purchasing bread, baked goods and snacks not only in person at one of the 50 or so specialist shops between Karlsruhe and Offenburg, but also conveniently online from home in order to pick them up quickly and with less contact in the nearest branch. By implementing e-commerce fulfillment, the previously purely stationary bakery is responding to the increasing challenges of the Corona pandemic and changing customer needs. With the modular solutions from fulfillmentools, such as in-store fulfillment and the transfer of goods via Click & Collect, Peter’s gute Backstube is investing in a flexible and scalable omnichannel business model that sustainably links offline and online competencies.

The successful regional company from Bühl in Baden-Württemberg has recognized the advantages of digital services, especially against the backdrop of the COVID 19 pandemic. “With fulfillmenttools, we have now seized the opportunity to take the necessary step into digitalization. We enable our customers to enjoy the popular baked goods via online ordering in the usual quality. In this way, we can continue to supply our customers with fresh baked goods and snacks in the long term and independently of lockdown measures in various ways,” says Bruno Ketterer, Managing Director and owner of Peter’s gute Backstube. The large bakery from the region produces fresh daily with around 100 different breads and rolls in the bakery in Bühl. Peter’s gute Backstube currently employs around 600 people in production, sales, distribution and administration.

“It was important for us to have a competent partner with many years of expertise at our side when introducing online processes in conjunction with an online shop and a digital checkout system, who can provide us with fulfilment solutions that are individually tailored to our needs,” says Ketterer. Baked goods in particular represent a demanding product group in terms of freshness and quality. Together with fulfillmenttools, Peter’s gute Backstube is now doing pioneering work by being one of the first bakeries to dovetail its offline business with fully-fledged e-commerce offerings and integrate a future-proof click & collect service.

“As a spin-off of REWE digital, we know the high e-commerce requirements in the food sector. We are therefore particularly pleased to enable our flexibly scalable and modular in-store fulfillment solution ‘Peter’s gute Backstube’ as a bakery with a previously purely offline offering to take on the challenges of digital transformation and establish an omnichannel experience with our Click & Collect module,” says Dr. Jürgen Brock, CEO of OC fulfillment GmbH.

Overcoming the crisis together and securing the future

The collaboration between fulfillmenttools and “Peter’s gute Backstube” is considered a prime example of how retailers from medium-sized businesses can succeed in setting up digital business models during the lockdown and beyond with the right tools. Depending on their needs, retailers can access an entire all-round carefree package: from a distributed order management system for the intelligent distribution of online orders to the ideal fulfillment location, to in-store fulfillment solutions and automated shipping processes, to real-time insights with the back office and analytics module.