About us

Born as a high-tech spin-off from REWE digital and backed by the REWE Group's €96 billion retail ecosystem, fulfillmenttools combines nearly a century of market leadership with cutting-edge SaaS innovation.

We empower global brands to master the complexities of modern fulfillment, turning logistics into a seamless customer experience that directly accelerates revenue. With 90 years of retail heritage and a decade of specialized SaaS expertise, we don't just provide software — we provide the blueprint for scalable commerce success. At the heart of it all is our nerdherd — curious, driven specialists who thrive on pushing the boundaries of what an Agentic Order Management System can do.

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Small enough to care. Big enough to scale.

fulfillmenttools at a glance

90 years

Retail heritage

70+

Passionate experts

100%

MACH certified

99,99%

Uptime and availability

24/7

Enterprise support

140 ms

Average time for routing

Who we are

Master retail complexity

We scale fulfillment

We empower retailers to orchestrate even the most complex fulfillment network with confidence. fulfillmenttools unifies stores, warehouses, and partners — turning fragmented systems into a scalable operation.

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Powered by intelligence

We power clarity with AI

fulfillmenttools connects fulfillment operations with AI-driven decision-making, giving internal agents the intelligence to act and external agents the operational foundation they need.

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Engineering excellence

We build the future of retail

We don't wait for the future, we engineer it. We offer modern, best-of-breed technology that helps every retailer stand out with a distinctive shopping experience.

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Built from retail reality

We connect retail and cloud

Coming from the REWE Group, we know that order routing is about more than just data. We build software that thrives in the real world and creates genuine value.

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Stronger together

We empower every individual

Our best work happens when we feel free to be ourselves. By embracing diversity and inclusion, the nerdherd creates a space where talent knows no borders and every team member can thrive.

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One team, one goal

We break down silos

Whether it's tech, sales, or people and culture, we work as one team. We combine the agility of a start-up with the reliability of a global enterprise to achieve the best results together.

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Meet Bison Phil

As the embodiment of who we are at fulfillmenttools, we want to introduce: Phil As a proud member of our Nerdherd, Phil stands for team spirit, curiosity, reliability and the courage to challenge the status quo. With his calm strength and tech‑nerd charm, he captures the heart of our culture: smart problem‑solving, continuous learning and builds solutions that make a difference.

Phil is a bison from Yellowstone National Park who grew up with a deep curiosity for technology and a desire to explore the world. Frustrated by slow online deliveries to his herd back home, he set out on a global journey across Europe, working with various tech companies before discovering fulfillmenttools in Cologne. Drawn to its mission of making order fulfillment faster and smarter, he joined the team to help improve delivery processes for retailers—and for his family in Yellowstone. Today, Cologne is his adopted home, where he and the Nerdherd work together to optimize resources, streamline processes, and create better experiences for customers worldwide.

Our story

From retail to digital frontiers

Rooted in 90 years of REWE Group retail excellence, we bridge the gap between retail tradition and AI-driven tech.

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2019

The vision

Conceptualize a next-gen solution to solve real-world retail challenges.

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2020

The launch

Official founding and go-live with a dedicated core team of experts.

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2021

Going global

Expand our horizons and launch international customer operations.

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2022

Recognition

Gain momentum as leading industry analysts recognize our impact.

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2023

MACH Alliance

Join the MACH Alliance as a seal of excellence for our future-proof tech.

Our leadership team

From the first line of code to global scale.

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Björn Dröschel

Co-founder and Managing Director

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Linda Kuhr

Co-founder and Managing Director

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Udo Rauch

Managing Director

We’re hiring!

Become a part of the Nerdherd and shape the future of order management with us!

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Driven by passion for better retail and smarter fulfillment.

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