Frankfurt am Main, 18.11.2021

Supply Chain Awards 2021: fulfillmenttools honoured with Smart Solution Award

HelloFresh wins Supply Chain Management Award

The winners of the Supply Chain Awards 2021 have been selected. The Supply Chain Management Award has gone to HelloFresh. This year LOGISTIK HEUTE, Strategy& and PwC presented the Supply Chain Management Award for the 16th time. The winner of the Smart Solution Award, which was bestowed for the fourth time, is fulfillmenttools. The Supply Chain Awards 2021 were handed over on 18 November as part of a gala prize-giving ceremony broadcasted live from Frankfurt am Main. The award ceremony and the finalists’ pitches, which took place on 16 November, were viewed by the participants, who were logged into a continuous live streaming service. The audience was particularly called upon to help judge the presentations of eight companies competing for the Supply Chain Awards. As in previous years, the audience’s vote was also taken into account in the jury’s decision-making process. The jury, consisting of supply chain professionals, academics, consultants and industry media representatives, made their selection from the finalists who were chosen after auditing compri-sing: HelloFresh, Ikea, Janssen and Swarovski for the Supply Chain Management Award 2021 as well as fulfillmenttools, Laserhub, Meili Robots and Shipsta for the Smart Solution Award 2021. The patron of the Supply Chain Awards 2021 is Steffen Bilger, Member of Parliament and Parliamentary State Secretary to the Federal Minister of Transport and Digital Infrastructure.

Smart Solution Award 2021: prizewinner fulfillmenttools

fulfillmenttools provides modular, cloud-based software solutions. The platform was founded as the first independent start-up to be driven by the Rewe digital innovation hub. fulfillmenttools connects a network of branches with e-commerce and supports the processes on a digital basis − from receiving the order to dispatching it or handing it over to the customer, including returns. With its app-based,
in-store fulfillment solutions, fulfillmenttools facilitates the implementation of omnichannel services for users. Coupled with a smart Distributed Order Management System (DOMS), the platform thus guides retailers, wholesalers and brands from a broad range of industries as they move towards complete digitalisation and seamless omnichannel fulfilment with solutions such as Ship-from-Store or Click & Collect. Owing to its software architecture, which is based on API-first principles, the platform is designed for scalability and can be rapidly integrated into existing IT processes and third-party systems alike.

Dr. Jürgen Brock, CEO, Marketing and Sales (Market), fulfillmenttools: “We are very happy to have won the prestigious Smart Solution Award 2021 among all the great finalists. The award encourages us in what we do and our vision to provide modular, flexible and easy-to-implement omnichannel fulfillment solutions to retailers of all industries and sizes.“

Björn Dröschel, Founder and CEO, Product and Technology (Make): “A special thanks goes to our entire fulfillmenttools team to whom we dedicate this award.“


Jury assessment:
Jury member Stefan Schrauf (Global Supply Chain and EMEA Operations Lead, PwC Management Consulting): “This solution is designed for stores that have so far lived alone in the analogue world but want to connect digitally with their customers. Scalability was a key point for the jury in their decision to present fulfillmenttools with the Smart Solution Award 2021.”

Jury member Matthias Pieringer (editor-in-chief of LOGISTIK HEUTE): “With its assessment, the jury has acknowledged the fact that fulfillmenttools has the potential to act as an accelerator for digitalisation. fulfillmenttools is a fine example of how smaller-scale companies can also quickly become part of the e-commerce era.”

In 2021, the Smart Solution Award was awarded for the fourth time for particularly innovative concepts that are still at an early stage of their implementation. The Award rewards solutions that have the potential to fundamentally change traditional value chains going forward. In 2020, the Smart Solution Award was won by Schubert Additive Solutions, a young spin-off of Gerhard Schubert GmbH, a manufacturer of packaging machinery. The other former award winners are parcelLab (2019) and InstaFreight (2018).


The trade magazine LOGISTIK HEUTE addresses managers in industry, trade and the service sector who are responsible for logistics processes in the company. An editorial team and specialist authors from science and practice provide up-to-date information on innovative logistics concepts, new products, ideas and trends in all areas of the supply chain. Detailed market overviews and company reports complete the range of logistics topics month after month. Procurement, production, distribution and disposal – logistics is involved everywhere. That’s why LOGISTIK HEUTE, the logistics magazine for decision-makers in industry, trade and the service sector, refers consequently to the entire supply chain and represents thus an indispensable source of information.


HUSS-VERLAG is a modern B2B publishing house that publishes trade journals and periodical special publications for experts and executives in the logistics and automotive industries as well as in the tourism, after-sales and passenger transportation sectors. Currently HUSS-VERLAG publishes the business trade magazines LOGISTIK HEUTE, LOGISTRA, taxi heute, busplaner, VISION mobility, Unterwegs auf der Autobahn, PROFI Werkstatt and the newspaper Transport, including special publications and digital media. HUSS-Verlag awards prizes such as BEST OF mobility, BESTER AUTOHOF, the European Transport Prize for Sustainability, the International busplaner Sustainability Award, Taxi of the Year, the BEST PROFI Werkstatt Brand, the BEST LOGISTICS BRAND, LOGISTRA best practice and the Supply Chain Management Award. HUSS-VERLAG is managed by Christoph Huss and Rainer Langhammer and is part of the HUSS company group with headquarters in Munich and Berlin.


Press contact:
OC fulfillment GmbH
Andreas Wegner

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