From Click & Collect over same day delivery
Seamless connection of on- and offline world enables new pick-up and delivery options for customers
About Deutsche Confiserie Group GmbH & Co. KG
arko and Hussel are part of the Deutsche Confiserie Group GmbH & Co. KG. In terms of sales area, it is the largest specialist confectionery retailer in Germany. The product portfolio ranges from fine specialities, pastries, chocolate and pralines and also speciality teas and coffees. About 250 company-owned stores are managed across Germany under the arko, Eilles and Hussel brands. In addition to this, there are some 4,000 point-of-sale units in grocery stores and bakeries.
Confectionery Retailer
Industry
Germany
Headquarters
Our customer's challenge
Create the perfect customer experience
Build an uniform online and offline presence as well as the infrastructure for shipping online orders
Establish smooth and efficient processes
Digitalize manual, error-prone processes and implement an intuitive fulfillment solution that enables rapid onboarding of employees
Introduce a future-proof and scalable solution
Establish a future-proof solution that scales quickly and can be adapted to individual requirements and needs
Gain independence from individual service providers
Flexible set-up and coordination of all service providers involved
fulfillmenttools is equipped with broad omnichannel expertise in the food sector. So we were very well advised in terms of technology and processes. However, the additional product or fulfillment expertise is particularly obvious in the cloud-based and modular platform, which can be optimally adapted to our requirements and needs and scales quickly.
Sabrina Terwort-Duczek, Project Lead Online Platforms and Head of Trade and Shopper Marketing, arko GmbH
The fulfillmenttools solution
Project scope
Comprehensive technological & process consulting through expertise in food retailing
Digital transformation through new set-up of the eCommerce architecture
Introduction of click-and-collect and ship-from-store with same day delivery
Decentralized omnichannel approach based on existing store network
Project partner
As integration partner, the project was supported by customQuake. customQuake ensured that all newly introduced and existing systems such as the online shop from commercetools, our fulfillment solution and also the content & asset management could be seamlessly conncted. In addition, customQuake has created a sustainable, robust and easily expandable foundation for the software setup, allowing Arko to act very flexibly in the future.
Results
New omnichannel experience for customers
Increase in the digital service level
Optimized store utilization and shorter delivery times through integration of stores into the eCommerce business
Already more than 30 connected stores, prospectively 250+stores will be connected
Benefit from seamless omnichannel fulfillment
Learn why you should start your digital transformation with seamless omnichannel fulfillment and how to implement it.