On-point delivery dates through Advanced Order Routing
The automation of order-routing processes enables BLUME2000 to identify the best fulfillment locations and ensure precise delivery according to fixed delivery dates.
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BLUME2000 is one of Germany’s best‑known flower retailers, bringing more green into everyday life through hand‑tied bouquets, plants, and green gift ideas. The company serves customers via more than 370 stores as well as its own online shop, allowing orders around the clock. Freshness, quality, and sustainability are core to the brand, which connects urban lifestyles with nature and joie de vivre.
As BLUME2000’s digital business grew, its in‑house, monolithic e‑commerce platform increasingly limited scalability, reliability, and operational efficiency—especially for handling fresh goods and complex delivery requirements. To future‑proof its commerce setup, BLUME2000 decided to replatform using a composable, MACH‑based architecture. fulfillmenttools was chosen as the new Order Management System to enable intelligent order routing, reliable delivery date promises, and flexible fulfillment processes tailored to the needs of fresh products.
Facts and Figures
>370
Stores
150
Days of implementation time
28
Days of delivery date calculation horizon
Technology partners
Commercetools is the leading Composable Commerce platform that helps companies accelerate innovation, drive evolution, and increase revenue. Companies worldwide utilize the flexibly scalable tools to secure long-term business value and maintain competitive advantages.
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Akeneo
A Product Information Management platform that centralizes, enriches, and governs product data to deliver consistent, high‑quality product experiences across all channels.
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Storyblok
A modern headless CMS that empowers business and technical teams to create, manage, and scale content independently within a composable digital architecture.
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Algolia
A powerful search and discovery platform that delivers fast, relevant, and personalized user experiences across digital touchpoints in real time.
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Adyen
A global payments platform that enables unified commerce by seamlessly handling online, in‑store, and mobile payments across markets and channels.
The challenges for BLUME2000
Rising platform complexity and costs
A monolithic, in‑house developed system led to high maintenance efforts and increasing total cost of ownership.
Limited flexibility in order processing
Growing business requirements could not be met efficiently within the rigid architecture of the existing platform.
Missing scalability in order routing
Order routing was tightly coupled to the ERP, making enhancements slow and resource‑heavy.
Decreasing reliability for fresh goods
The existing setup struggled with availability accuracy and dependable delivery promises for perishable products.
Project scope
Reliable Availability and Promising
Enhance the checkout journey by calculating possible delivery timeframes based on future availability, shipping options and available gift items.
Accurate availability with Global Inventory Hub
Enable efficient, scalable fulfillment processes by providing precise, real‑time inventory visibility across all locations
Configurable routing rules for complex needs
Combination of individually configured routing rules with standard rules depending on the location of delivery and the items
Offer best-of-breed architecture
Complementary technology solutions create a futureproof, composable technical foundation based on MACH technology for BLUME2000
Project results
The project transformed a monolithic, complex setup into a reliable and flexible fulfillment architecture. As a result, BLUME2000 now ensures accurate availability and on‑point delivery promises across all channels.
Fast implementation
Replatforming and OMS rollout were completed in just 150 days from project start to go‑live.
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Smooth system transition
BLUME2000 successfully moved from a monolithic in‑house solution to a scalable MACH‑based architecture.
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Making the promise and keeping the promise
Accurate availability checks and delivery date calculations for up to 28 days ensured on‑point delivery promises.
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Automated order routing for fresh goods
Intelligent automation determines the optimal fulfillment location for each order, improving efficiency and reliability.
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Let’s unlock your success story
See how fulfillmenttools powers your business goals. Get in touch to explore your options.
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