Increase the relevance of your stores with Click & Collect

Click & Collect as an important element of your omnichannel strategy

Click & Collect is an important service for retailers in their omnichannel strategy. Particularly during the COVID-19 pandemic, the importance of Click & Collect increases once again due to temporarily closed retail stores and bottlenecks at shipping service providers. At the same time, consumers are looking forward to more flexibility in the pick-up time of their order and a saving on shipping costs.

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How Click & Collect works

Buy online, pick up in store (BOPIS)

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Facts & Figures

Why is Click & Collect becoming more relevant?

50%

of online shoppers have ever abandoned a purchase process because of unsatisfactory delivery options.

Digital Commerce 360, 2018

60%

of the consumers surveyed have already ordered goods via a click & collect service.

Boniversum Umfrage, 2018

20%

make additional impulse purchases when picking up their merchandise at the store.

JDA & Centiro Customer Pulse Report, 2017

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Benefits

Benefits for retailers

Optimize store utilization and increase profitability

With Click & Collect, the retail store processes online sales via a store. This improves staff utilization and makes better use of the product range, resulting in increased relevance and profitability of the stores.

Increase service level for customers

Click & Collect pick-up stations allow online orders to be processed quickly and easily in the store. This offers greater flexibility and time savings compared to normal shopping, especially when there are limited numbers of people allowed in stores or when stores are temporarily closed.

Creating personal touchpoints in eCommerce

Customers pick up their order in store which increases the frequency of store visits and the number of impulse buys.

Reduce dependence on shipping service providers

By picking up the online order at the desired store, the delivery does not depend on the availability of a shipping service provider. At the same time, there are no shipping costs.

How consumers benefit

View product availability directly

Customers can already see online which products are available in the desired store.

Save shipping costs

By picking up the products in the desired store, customers save on shipping costs.

Conscious shopping

With a Click & Collect service, regional businesses are supported. At the same time, the CO² emissions associated with a delivery as well as additional packaging materials are eliminated.

Reduce time and stress

By setting up Click & Collect pick-up stations, customers can conveniently pick up their online orders at the store, saving time spent searching for products and waiting at the checkout.