BLACKOUT masters fulfillment without a warehouse

Lifestyle and fashion

min read

BLACKOUT masters fulfillment without a warehouse

To save high delivery costs and fulfill customer orders more quickly and flexibly, the Swiss fashion company BLACKOUT enables Ship-from-Store and Click & Reserve.

Founded in 2016, BLACKOUT is a Swiss fashion retailer specializing in contemporary jeans and casual wear with a strong focus on personal service and attractive price‑performance. The brand is a subsidiary of the German fashion retailer JEANS FRITZ and operates more than 90 stores across Switzerland. Store replenishment is handled via a central warehouse in Germany, leveraging established logistics structures while focusing the retail footprint exclusively on the Swiss market.

As customer demand for digital shopping continued to grow, BLACKOUT decided to launch its own online shop for Switzerland. However, without a warehouse presence in Switzerland and with only limited options to ship customer orders directly from Germany, a traditional e‑commerce setup was not viable. To avoid long delivery times, high cross‑border costs and unnecessary complexity, BLACKOUT chose a store‑based fulfillment approach. This required a modern Order Management System to orchestrate online orders, activate stores as fulfillment locations and enable scalable e‑commerce operations. fulfillmenttools provided the right foundation to connect stores, inventory and fulfillment processes into a flexible omnichannel setup from day one.

Facts and figures

>90

Stores

Stores for online fulfillment

13,5h

Order Readiness

The Challenges

Launching e‑commerce for the Swiss market

BLACKOUT aimed to enter e‑commerce for Switzerland without an existing online setup. The challenge was to create a viable fulfillment model from scratch that meets customer expectations without building new logistics structures.

Cross‑border fulfillment constraints

Without a warehouse in Switzerland, shipping online orders from Germany would have caused long delivery routes, high cross‑border costs and limited service levels that conflicted with expectations for fast, reliable delivery.

Stores not prepared for fulfillment

Although BLACKOUT operates a large store network, locations were not set up to fulfill online orders. Stores needed to be enabled quickly, without disrupting day‑to‑day retail operations or creating complexity.

Need for a scalable OMS at market entry

Launching the online shop required a modern, scalable Order Management System capable of orchestrating orders, activating stores for fulfillment and supporting future omnichannel growth from day one.

Project scope

DOMS for store‑based fulfillment

The Distributed Order Management System orchestrates online orders across the store network, replacing the dependency on a Swiss warehouse for online fulfillment.

Ship‑from‑Store and Click & Reserve

Stores are activated for ship‑from‑store and click & reserve, offering customers flexible delivery and pickup options while increasing store relevance within the omnichannel journey.

Advanced Order Routing based on Inventory data

Orders are routed intelligently to the most suitable store based on stock availability and operational capacity, ensuring efficient fulfillment and balanced store workloads.

Composable tech-stack for scalable processes

The composable, cloud‑based setup integrates into the existing system landscape and supports a controlled and scalable rollout of additional stores as fulfillment locations.

"Thanks to fulfillmenttools’ software, we can implement concepts such aus ship-from-store and click and reserve. This has enabled us to take our customer journey to a new level, save costs and make our processes more efficient. Thanks to the modern technology, integration was easy and we can scale and grow according to our needs"

Falko Schäfer

Head of E-Commerce at BLACKOUT

Project results

By launching its online shop with store‑based fulfillment, BLACKOUT created an efficient and controllable e‑commerce setup that fits its Swiss footprint and enables reliable delivery from day one.

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E‑commerce live without warehouse

By using stores as fulfillment locations, BLACKOUT successfully launched its online shop without building a central warehouse in Switzerland, keeping the setup lean and operationally efficient.

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Fast delivery, happy customers

Orders are shipped directly from selected Swiss stores, enabling short delivery routes and reliable delivery times that meet customer expectations in the Swiss market.

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Stores integrated into e‑commerce

Store teams are seamlessly integrated into online fulfillment processes, allowing locations to actively contribute to the online business without disrupting day‑to‑day retail operations.

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Scalable foundation for growth

The cloud‑based fulfillmenttools solution allows BLACKOUT to gradually activate additional stores and omnichannel services, providing a flexible foundation for future expansion.

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Further information

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