Multi-Brand retail business for Kanmo Group

Lifestyle and fashion

min read

Multi‑Brand retail business across thousands of islands

Kanmo needed a scalable, API‑first solution to create one view on inventory and orders across stores, warehouses and brands. The composable Distributed Order Management System from fulfillmenttools proved to be the ideal fit.

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Founded in 2005, Kanmo Group is one of Indonesia’s leading retail franchise businesses, partnering with global brands across fashion, lifestyle and consumer goods. With more than 300 physical stores and a strong digital presence, Kanmo operates true multi‑brand, omnichannel retail. The portfolio includes internationally recognized brands such as Adidas, Coach, Mothercare, Havaianas and Nespresso, alongside homegrown concepts tailored to the Indonesian market.As Kanmo’s business grew, so did the complexity of fulfilling orders across brands, channels and Indonesia’s many islands. High shipping costs, fragmented fulfillment processes and limited flexibility made an Order Management System essential. Kanmo needed a scalable, API‑first solution to create one view on inventory and orders across stores, warehouses and brands. fulfillmenttools proved to be the ideal fit: a composable Distributed Order Management System designed to handle multi‑brand logic, complex routing and Ship‑from‑Store scenarios.

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Facts and figures

Weeks of implementation time

> 300

Stores

>25

Different Brands

Warehouses

Technology partners

As partners for this project, codilar and Magento were involved in the project between Kanmo and fulfillmenttools.

Project partner: codilar

Codilar is an award-winning digital commerce agency that specializes in building enterprise-grade eCommerce solutions for retail, b2b, and d2c companies. Powerful, flexible platforms are combined to create fully integrated, highly customized omnichannel commerce solutions.

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Technology partner: Magento

Magento os a flexible, enterprise‑grade e‑commerce platform that enables businesses to build scalable, highly customizable omnichannel shopping experiences with powerful catalog, order, and customer management capabilities.

The challenges for Kanmo Group

Increased logistics costs and delivery time across Indonesia’s islands

Serving customers across Indonesia’s many islands resulted in complex order routing, long shipping distances, high transportation costs and limited ability to optimize fulfillment locations within the existing system landscape.

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Limited fulfillment and technical scalability

The existing fulfillment setup could not scale with Kanmo’s rapid growth and increasing order volumes, making it difficult to support future expansion and evolving omnichannel customer expectations.

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Centralize multi‑brand services across channels

Handling orders from different brands and channels becomes increasingly challenging as the organization scales and operational complexity rises beyond what existing structures can easily support.

Meeting Marketplace SLAs and instant delivery services at scale

Strict marketplace SLAs require prioritized order handling and operations to meet dispatch windows and avoid commercial penalties

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Project scope

Advanced Order Routing for complex requirements

Leverage Advanced Order Routing to meet SLAs by selecting the best fulfillment location while respecting brand‑ and channel‑specific rules.

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Store Operations App powering national Ship-from-Store model

By integrating physical stores, order processing is decentralized, enabling local fulfillment across many of Indonesia’s islands and fulfilling closer to customers.

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A single view of every order - powered by Order Management

Providing customer service with the one tool to quickly identify, edit, and troubleshoot orders needing attention across all channels and brands.

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Global Inventory Hub as foundation for Order Management

Using the Global Inventory Hub as part of the fulfillmenttools Backoffice for a unified availability across all locations while avoid over- and underselling.

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"Our biggest challenge is to handle the multi complex order management for the large number of islands around Indonesia. Due to the smart and unique routing options of the fulfillmenttools Distributed Order Management System, our operations are now able to serve customers more flexible and with a minimum principle cost."

Chitranjan Singh

Group Technology Director at Kanmo Group

Project results

By implementing fulfillmenttools, Kanmo Group unified order management across brands and channels, improving customer experience, reducing costs and enabling scalable growth through a cloud‑based architecture.

Lower transportation costs

Decentralizing fulfillment by integrating stores into the fulfillment network avoids cross‑island shipping and has a significant positive impact on both delivery times and offered services.

Ready-to-scale architectural-setup

The cloud‑based order management system from fulfillmenttools enables unrestricted scalability, while continuous product development ensures the technology stack remains modern and future‑ready.

Happier customers through ultra‑fast delivery

Based on the upgraded omnichannel setup, same‑day delivery is enabled in selected locations. Beyond speed, customers benefit from broader delivery options and a reliable delivery promise across all channels.

Fast and professional implementation

Through close collaboration with project partner codilar, Kanmo Group implemented fulfillmenttools in 9 weeks, achieving exceptional time to value despite working across three time zones.

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Let’s unlock your success story

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Further information

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