WAHLSTEDT/COLOGNE, AUGUST 3, 2022: Cologne-based fulfillmenttools makes buying chocolate, pralines, pastries, sweets, liquorice and other treats from Arko and Hussel simpler, faster, and more convenient thanks to the introduction of its modular omnichannel fulfillment management system for retailers. Under the arko, HUSSEL and Eilles brands Deutsche Confiserie Group GmbH & Co. KG markets its popular products in its online shop and through 257 owned physical stores, as well as through point of sale in third party grocery stores. For over 70 years the company has been synonymous for high-quality products much loved by its customers and with the introduction of new omnichannel service offerings it intends to continue to do so in the future. All stores will be linked to fulfillmenttools and will benefit from seamless eCommerce integration – from the dispatch of products ordered online by stores (ship-from-store) to online orders that can be collected in-store (click-and-collect).

“Arko is now making giant steps towards modern, cost-effective omnichannel structures. Intelligent omnichannel fulfillment processes provide the foundation for a top class online shop, which will enable arko to get products to customers faster and via shorter transportation routes. By utilizing an intelligent order routing system and integrating stores with the online shop arko achieves the overall goal of being able to manage online orders without dedicated in-store storage areas realizing a seamless transition from purchase to shipping or collection. Ease of scaling operations was another decisive factor. For scaling we are the ideal partner. We are therefore delighted with the cooperation”, says Jürgen Brock, CEO of fulfillmenttools.

Modern technology provides ease of handling, efficient processes and increased profitability

arko is employing all of the fulfillmenttools modules available. On the basis of individual routing rules defined by the retailer, the ‘distributed order management system’ (DOMS) automatically determines the optimal location for fulfilling an online order. During the picking of the order in the store, the intuitive picking app assists frontline staff enabling efficient processes and saving time. A comprehensive shipping module allows a large number of shipping service providers to be seamlessly integrated into the omnichannel fulfillment process and orders are sent to customers more quickly and easily. In addition to reduced delivery times and improved customer service, fulfillmenttools also contributes to arko’s business success through reduced storage costs and improved store utilization.