On-point Delivery Dates Thanks to Flexible Order Routing
About BLUME2000
BLUME2000 – brings more green into the dark and opens the door to a diverse world full of colors, shapes and scents. The company sells its hand-tied, fresh bouquets, plants and green gift ideas both through its branches and exclusively via its own online store. BLUME’s clever online shop concept allows customers to order floral arrangements and plants around the clock, every day of the week, if they can’t make it to a store. BLUME2000’s brand promise and passion connects city dwellers with nature for real joie de vivre. In addition to its varied, seasonal assortment, BLUME2000 stands for high quality and environmental compatibility.
Headquarters
Germany
Stores
More than 370
Industries
Flowers
Technology Partner
Commercetools, akeneo, storyblock, algolia, adyen
The challenges for BLUME2000
Rising total cost of ownership: In-house developed monolithic platform with high maintenance requirements and rising total costs
Restricted order process due to increasing complexity and requirements for monolithic system
Non-scalability of the inhouse developed order routing as an ERP extension and increasing time required for functional enhancements
Decreasing reliability in the handling of fresh goods and availability due to the increasing requirements of the existing e-commerce system
Based on the increasing challenges, BLUME2000 decided to replatform their existing solution and to rely on a composable commerce approach grounded on MACH principles with fulfillmenttools as their new oms.
The transition from an inhouse monolithic platform to a modular Composable Commerce solution is the essential foundation for our future growth and expansion at BLUME2000. Thanks to professional support, the project and software implementation were successfully completed in just 150 days up to the go-live.
Sven Klenner, Board Member at BLUME2000
The fulfillmenttools solution
Project scope
Checkout Optimization
Enabling the checkout journey by calculating possible delivery timeframes based on future availability, shipping options and available gift items
Global Inventory
Efficient fulfillment processes with precise availability and order orchestration by utilizing fulfilmenttools’ flexible Order Routing
Configurable Routing
Combination of individually configured routing rules with standard rules depending on the country of delivery and the items
Best-of-breed Architecture
Complementary technology solutions create a futureproof technical foundation based on MACH technology for BLUME2000
Technology Partner
Commercetools is the leading Composable Commerce platform that helps companies accelerate innovation, drive evolution, and increase revenue. Companies worldwide utilize the flexibly scalable tools to secure long-term business value and maintain competitive advantages.
Project results
Fast Implementation
Fast Order Management implementation with a replatforming in just 150 days until Go-Live
Smooth Switch of Systems
Switch from a monolithic in-house development to a flexible configurable and scalable architecture based on MACH technology
On-point Delivery
Availabilities and calculation of delivery dates for up to 28 days, handling reservations on future availabilities
Automated Order Routing
Automation of order routing processes enables determination of the best fulfillment locations thanks to the Order Management System
Benefit from seamless omnichannel fulfillment
Learn why you should start your digital transformation with seamless omnichannel fulfillment and how to implement it.